Building the Economy of Human Thriving

  • Investing

    in the dreamers and visionaries creating innovative solutions that promote healthier lifestyles and sustainable consumption habits. Together, we can foster a future that prioritizes well-being and empowers individuals to thrive.

  • Aquiring

    companies that have done it, scaled and are ready to exit. We’re interested in the expertise, magic formula and products and services to scale our ecosystem.

  • Advising

    corporates, airlines, real-estate developers, hospitality leaders, brands and schools on peak performance and thriving humanity. We’ve built our own IP with the world’s leaders in science-backed methodology for a thriving humanity.

Vitality Capital backs category-defining companies at the intersection of wellness, healthcare innovation, and consumer brands. Our mission: transform human thriving into the world’s most valuable economy

Enabling everyone to be their most iconic, epic self.