Backing the dreamers and visionaries creating innovative solutions that promote healthier lifestyles and sustainable consumption habits. Together, we can foster a future that prioritizes well-being and empowers individuals to thrive.

Investing in post-revenue companies with proven customer loyalty and deep engagement in one or more markets. Leveraging our unrivaled network in the Middle East, the world's fastest-growing consumer market we support you to scale faster.

Growth should be sustainable, building healthy profitable and robust companies by emphasizing value creation, production efficiency, digitisation and market arbitrage. Our expertise and hyper-scale network are your superpower.